All product companies I have worked with during my nearly 40 years in product development have had some variant of the following discussion. So if you have not yet experienced it firsthand, you probably will eventually.

Getting it right the first time is an unbeatable strategy in theory. However, in practice, it’s more like a myth perpetuated by productivity gurus (and me). Human nature is to find the easiest way forward, tempted to take the shortcut, hoping that this time is different. Take chances or wing it all in the hopes of getting it right in record time.

The irony is that these quiet customers might be the ones spending the most, being the most loyal, and advocating for your business in subtle ways.

A shining team, however, is proactive, innovative, and collaborative, working together seamlessly to overcome challenges and achieve their goals.

A successfully upcycled product has higher customer value than the original. By prioritizing upcycling, we can create products that are not only more sustainable but also promote a more circular economy.

The post highlights the trade-off that often comes with taking shortcuts in product development or innovation. The phrase "lure with the promise to simplify the upfront homework" suggests that shortcuts are often appealing because they seem to make the initial work easier or faster.