Per Lindstedt

The pursuit of profitability leads companies down a catastrophic path of destruction. Management, egged on by high-priced management consultants, argues that the organization can cut its way to profitability through cost-slashing measures, price hikes, supplier squeezes, or downsizing.

It is not that conflicting priorities create a reactive, high-stress culture that is the recipe for failure; rather, the concept of customer value is lost in the battle.

The challenges of designing and building a truly foolproof product stem from the unpredictability of human behavior. Because fools - or rather, people who behave in irrational or unexpected ways - are incredibly creative and resourceful.