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Chapter 1
Introduction: Creating WoW products
A WoW product stands out, is loved by customers, and is envied by competitors. It disrupts market dynamics by offering something extraordinary and fostering a loyal customer community.
Introduction video:
Get an overview in minutes.
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Free video on how to create WoW products.
Slide presentation
Explore key concepts.
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Free slide presentation on how to create WoW products.
Text book
Dive deeper and learn the fundamentals.
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Free textbook chapter on how to create WoW products.
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