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Chapter 5
Capturing Customer Needs
Customer needs are qualitative information that describes the outcome or desired result your product produces from a customer's point of view. They represent gaps in the current situation that customers want your new product to close.
Introduction video:
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Free video on how to capture Customer Needs.
Slide presentation
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Free slide presentation on how to capture Customer Needs.
Text book
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Road Map
The perfect poster and reference guide.
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Free Customer Value Road Map.
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