Welcome to Creating WoW Products, a concept distilled from over 40 years of global product development experience, including many successful as well as a few unsuccessful projects.

​

On this site, you will find a wealth of resources and insights, including videos, slides, and textbook chapters, all designed to help you master the art of creating WoW products. Whether you are a product developer, innovator, or business leader, I hope you will find valuable guidance and inspiration here to help you create products that truly stand out in the market.

​

And you are not alone. I have had several thousand participants attending my courses over the years. Participants who have given me valuable feedback and insights in this field. I want to thank all of you for the kind words of appreciation I have received. It has been the inspiration that has made it possible for me to build this site.   

 

I hope that some of you will pick up the baton and become certified professionals, continuing to spread this important message to more people. I am old, but the wisdom I have collected will never go out of fashion. Customers will also strive, in the future, to maximize value in every purchasing decision, and those companies that deliver the most value will grow and become successful. Companies and organizations unable to maintain the pace will be knocked out of the contest.

​

I am convinced that turning the concept of customer value into a practical tool is the key to achieving greater success for customers, employees, shareholders, and yourself. Good luck!