Creating WoW products
Do you want to create a product that stands out, is loved by customers, and is envied by competitors? Products that disrupt market dynamics, foster a loyal customer community, and drive exceptional prosperity for your company. That is what we call a WoW product.
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But how do you create one? It's not about following a secret recipe or checking off a list of "must-haves." It's about mastering a mindset and having the skills to compile the correct information in five key areas. Information that sets you apart from the competition.
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On this site, I will explain how to make a WoW product and common mistakes to avoid.
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Are you ready to unlock the secrets of value-based product development and create a product that WoWs?
Get an overview in seconds by playing the video below.
Creating WoW products
Do you want to create a product that stands out, is loved by customers, and is envied by competitors? Products that disrupt market dynamics, foster a loyal customer community, and drive exceptional prosperity for your company. That is what I call a WoW product.
​
But how do you create one? It's not about following a secret recipe or checking off a list of "must-haves." It's about mastering a mindset and having the skills to compile the correct information in five key areas. Information that sets you apart from the competition.
​
On this site, I will explain how to make a WoW product and common mistakes to avoid.
​
Are you ready to unlock the secrets of value-based product development and create a product that WoWs?
Get an overview in seconds by playing the video below.
A WoW product stands out, is loved by customers, and is envied by competitors. It disrupts market dynamics by offering something extraordinary and fostering a loyal customer community.
Every organization that is committed to maximizing customer value in every decision-making situation will become an unbeatable adversary. To my knowledge, it is the only tool with this intrinsic power.
Ineffective information management is among the most frequent causes of failure in product development. Access to value-critical information is vital for helping you navigate the maze of details and decisions in a development project.
Access to a clear, well-defined target customer or market segment is an essential first step in ensuring the success of any development project. The foundations for future work are laid at this point.
Customer needs are qualitative information and, to a high degree, the outcomes or desired results a product produces from a customer's point of view. Gaps that they would like your new product to close.
The Functions domain of information often stands out as the weakest in many organizations. Essential elements such as specifications, benchmarking, and innovative problem-solving become fragmented and unreliable without a standardized framework.
This chapter is not for the average company or engineer. It’s only interesting to those who want to learn a method that delivers long-term wins, one that requires more knowledge and skill. This is only for the ones who want to shine.
You need an outside-in perspective when designing your internal processes. Adapt and design your processes not to make them easy, cheap, and comfortable for your organization, but to make the customer journey easy, effortless, and enjoyable for the customer.
