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Chapter 4
Define the customers
A clear definition of the target customers or market segments is crucial for the success of any development project. Creativity and innovation in identifying new and untapped market segments are the road to creating WoW products.
Introduction video:
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Free video on how to define your customers.
Slide presentation
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Text book
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Persona
The perfect poster and reference guide.
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Free template for making A3 Personas.
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