Terms of Use and Sale & Conditions
Last updated: August 21, 2026
1. Introduction
These Terms describe how Advaler AB (“Value Model,” “we,” “us,” or “our”) governs:
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your download and use of free training material from our website www.creating-wow-products.com (“Website”);
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your purchase of paper books by email order;
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your access to and use of our browser-based applications available at https://live-wow-portal.lovable.app (“Portal”) (the “Apps”).
The free training material, paper books, and Apps are collectively referred to as “Products.” By downloading any free material, placing an order, or accessing the Apps, you agree to these Terms of Use and Sale & Conditions and our Privacy Policy and Cookie Policy. If there is a conflict, this document controls for purchase, billing, delivery, refunds, cancellations, and liabilities.
2. Definitions
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Free Material: Digital training content downloadable from the Website at no charge.
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Books: Physical paper books ordered by email and shipped to a physical address.
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Apps: Software applications accessed through an iframe in your web browser on the Portal.
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Paid Products: Books and Apps (and any other paid digital products we may offer).
3. Orders and Acceptance
All orders are subject to our acceptance. We may accept or reject any order at our sole discretion. An order confirmation (email, receipt page, or similar) indicates acceptance. We may cancel an order and refund you if we cannot fulfill it due to fraud, pricing errors, legal restrictions, policy violations, or any other reason we deem valid. Free Material does not require an order and is available for immediate download.
4. Delivery and Access
Free Material: Delivered digitally by download from the Website. You are responsible for compatible devices, internet access, and meeting any system requirements.
Books (Physical): We will ship the book(s) to the postal address you provide. Delivery times vary and are outside our control. Risk of loss passes to you upon delivery to the carrier. Shipping costs, if any, will be communicated at the time of order. Delivery is deemed complete when the book is dispatched.
Apps: Access is granted upon payment and our acceptance of your order. We will make the Apps available to you through the Portal. You are responsible for maintaining a compatible browser and internet connection. We do not guarantee uninterrupted or error-free availability.
5. License and Use
a) Free Material
Upon downloading a file, we grant you a perpetual, non-exclusive, non-transferable, non-revocable license to use the material for personal use only. The following restrictions apply: No sharing or distribution, no resale, sublicensing, public performance, scraping, reverse engineering, or circumvention of technical protections. We and our licensors retain all rights, title, and interest. You receive a license to use for personal use only, not ownership of the content.
b) Books (Physical)
Your purchase gives you ownership of the physical book. You may not reproduce, scan, distribute, or create derivative works from the book’s content beyond what is permitted by applicable copyright law (e.g., fair use/private copying). The intellectual property in the book remains with us and our licensors.
c) Apps
Upon payment, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Apps for your internal purposes. The following restrictions apply: No resale, sublicensing, sharing outside your organization, public performance, scraping, reverse engineering, or circumvention of technical protections. We and our licensors retain all rights, title, and interest.
6. Accounts and Security
You may need to create an account to access certain Products (e.g., Apps). Keep your account credentials confidential. You are responsible for all activity under your account. Notify us immediately of any unauthorized use.
7. Pricing, Taxes, and Currency
All prices are in EUR unless stated otherwise. Prices for Books and Apps are shown excluding VAT/GST/sales tax, which will be added where applicable. Prices may change at any time before your order is confirmed. For Books, shipping costs may apply and will be shown before you complete your order. We may determine applicable tax based on your billing or IP address. You authorize us to collect such taxes.
8. Refunds and Returns
Digital Products (Free Materia): Once delivered, accessed, or a download link is provided, all sales are final and non-refundable, except where required by law.
Books (Physical): If you are a consumer in the EU/EEA, you have a right to withdraw from the purchase within 14 days of receiving the book, provided it is unused and in its original condition. Return shipping is at your expense unless the book is defective. If the book is defective, we will replace it or issue a refund. To exercise your right of withdrawal, contact us at info@valuemodel.com.
Apps launched through the Portal: By clicking “start app,” you acknowledge and agree that the corresponding number of credits will be deducted from your account immediately. This deduction will occur regardless of whether you subsequently use the application, obtain any result, or close the application. Such deduction does not constitute grounds for a refund.
We have no ability to determine how you used the application or whether it generated any output. Accordingly, the sole remedy available to you is the possible receipt of replacement credits, and only under the following conditions:
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You must send an email to our support address and include the specific error code you received when you launched or used the application.
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If that error code demonstrates that the malfunction was caused by a defect in the program (a “bug”) and not by your own error, misuse, or system configuration, we may, in our sole discretion, compensate you by issuing a coupon code.
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Any such coupon code will be redeemable solely for a credit of the same number of credits to your account. It has no cash value and cannot be exchanged for money.
For the avoidance of doubt, under no circumstances will we issue a monetary refund for the use, launch, or attempted use of any application. All transactions are final, and any compensation is strictly limited to issuing replacement credits as set forth above.
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9. Updates, Changes, and Availability
We may provide updates, patches, or new versions of Free Material or Apps that are required for security or functionality. We reserve the right to modify, suspend, or discontinue any Product (including the Apps) at any time without liability, except as otherwise set out in these Terms.
10. Prohibited Uses
You may not use any Product:
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for any unlawful, infringing, harmful, or abusive purpose;
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to bypass technical measures, encryption, or interfere with the operation of our services;
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to develop competing products or services;
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in any manner that violates these Terms.
10. Warranties and Disclaimers
General
We provide the Products using reasonable care and skill. Otherwise, to the maximum extent permitted by law, all Products are provided “as is” and “as available.” We disclaim implied warranties of merchantability, fitness for a particular purpose, and non‑infringement to the fullest extent allowed, except where prohibited.
Apps (Portal) – Additional Disclaimers
The apps and any output they generate are for general informational, experimental, and educational purposes only. They do not constitute legal, financial, technical, or other professional advice. You use the apps and rely on any results entirely at your own risk.
The apps are provided on an “AS IS” and “AS AVAILABLE” basis. We do not guarantee the accuracy, completeness, or reliability of any results. The apps may utilize external third‑party services, APIs, and artificial intelligence (AI) programs. We have no control over these third‑party services and are not responsible for their availability, accuracy, data handling, or any errors, omissions, or “hallucinations” (false information) generated by underlying AI models. Your use of third‑party integrated services is at your own risk.
11. Apps – Specific Terms
The following additional terms apply exclusively to your use of the Apps. If this Section 11 conflicts with other sections of these Terms, it prevails for the Apps.
11.1 No Professional Advice & Assumption of Risk
The Apps and any output they generate are provided for general informational, experimental, and educational purposes only. They do not constitute legal, financial, technical, or other professional advice. You use the Apps and rely on any generated results entirely at your own risk. Any decisions made based on the Apps’ output are solely your responsibility.
11.2 “As Is” and “As Available” Disclaimer
The Apps are provided on an “AS IS” and “AS AVAILABLE” basis. To the fullest extent permitted by applicable law, we expressly disclaim all warranties of any kind, whether express, implied, or statutory, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, and continuous, error-free, or secure operation. We do not guarantee the accuracy, completeness, or reliability of any results generated by the Apps.
11.3 Third-Party Services and AI Dependencies
The Apps may utilize external third-party services, APIs, and artificial intelligence (AI) programs. We do not control these third-party services. We are not responsible for their availability, accuracy, data handling, or any errors, omissions, or “hallucinations” (false information) generated by underlying AI models. Your use of such third-party integrated services is at your own risk.
11. 4 Limitation of Liability
To the maximum extent permitted by applicable law, we (and our affiliates, developers, and partners) shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages. This includes, but is not limited to, loss of profits, loss of revenue, loss of data, business interruption, or loss of goodwill arising out of or in connection with your use, or inability to use, the Apps or the portal.
Our total, aggregate liability to you under any circumstances, regardless of the cause of action, shall be strictly limited to the amount you paid to us to use the Apps in the past two (2) weeks, or SEK 100 (One hundred Swedish Krona), whichever is greater.
12. Indemnification
You agree to indemnify, defend, and hold us harmless from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or connected with your misuse of any Product, your violation of these Terms, or your violation of any third‑party rights.
13. Age and Eligibility
You must be at least 18 years old to make a purchase. If you are under 18, a parent or guardian must complete the purchase or provide verifiable consent where required. For free Digital Products, you must be at least 13 years old and have the consent of a parent or guardian if under the age of majority in your jurisdiction.
14. Termination and Suspension
We may suspend or terminate your access to any Product or the portal for breach of these Terms, fraud, non‑payment, or legal risk, or any other reason we deem valid. On termination, your license ends, and you must stop using the Products. Termination does not affect any accrued rights or obligations.
15. Governing Law and Dispute Resolution
Swedish law governs, and the Venue is Stockholm. No arbitration; any dispute will be settled in court following Swedish law and in the Swedish language.
16. Changes to These Terms
We may update these Terms. Material changes will apply to new purchases immediately. Continued use after the effective date constitutes acceptance.
If you have any questions, don’t hesitate to contact us at info@valuemodel.com.
This document was last updated on August 21, 2026

