700% Growth
Years ago, I worked with a team that launched a new product that outsold the previous one by 700%.
They celebrated. Then they tried to repeat it.
They couldn't.
This is a common failure mode I see in otherwise competent product organizations: they succeed, assume they understand why, and then fall back to prioritizing metrics like cost, features, and time to market. Only to get disappointed. They never understood the secret sauce of success.
I was involved in the successful project. I was one ingredient in the secret sauce but not the only ingredient and not even the main ingredient. What separated this highly successful project from all other projects was the front-loading:
The team spent more time understanding Customer Needs.
The team did excellent work on defining the Functional Requirements.
The team was more confident about what to develop and therefore didn't respond to the competition's latest move.
The team had the strength to push back against management's demands to hit different R&D metrics.
It wasn't luck; it was value-based product development in its glory.
Value-based product development is the antidote. You define what the customer values before you define the product. You build a model of that value. You test it. You make it explicit and understandable. When the product works, you know why.
If you want to start building that capability, the value-based product development methodology is free at creating-wow-products.com—videos, presentations, and textbook chapters.
Start your journey to success today.
/P.E.L.
𝓘𝓃𝓃𝓸𝓋𝒶𝓉𝒾𝓸𝓃 𝓔𝓋𝒶𝓃𝓰𝓮𝓁𝒾𝓈𝓉 𝒻𝓇𝓸𝓂 𝒮𝓌𝓮𝒹𝓮𝓃
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