Per Lindstedt

As product developers, we've all been there - working on a project with a clear budget, timeline, and set of technical requirements, only to feel that something's not quite right.

Loyal customers are every successful company’s biggest asset, but they are invisible on the balance sheet.

As product developers and organizations, we've all been there: market size or margins are dropping, marketing and sales are pushing for new products, and we're under pressure to deliver. In the heat of the moment, it's easy to get caught up and create the product that sales and marketing want. But is this really the right approach? I've spent nearly 40 years in product development, and I've seen firsthand how an inside-out perspective not only holds us back but also leads to failure. We start...